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Rizaldi, M.R., Putri, L.T. dan Kamal, M. 2021. THE EFFECT OF PRODUCT QUALITY AND PRICE ON THE MARKETING PERFORMANCE AT THE UMKM NAISHA MADU NUSANTARA IN BANGKINANG CITY. Jurnal Riset Manajemen Indonesia. 3, 1 (Jan 2021), 10–18. DOI:https://doi.org/10.55768/jrmi.v3i1.60.