Yunaldi, R., L. Diantara, dan L. T. Putri. “THE EFFECT OF BRAND EQUITY, PRICE, AND LIFESTYLE ON PRODUCT PURCHASE DECISIONS GATSBY POMADE IN CIRCLESMILLENNIAL IN THE CITY OF BANGKINANG”. Jurnal Riset Manajemen Indonesia, vol. 3, no. 1, Januari 2021, hlm. 46-55, doi:10.55768/jrmi.v3i1.64.