Yunaldi R, Diantara L, Putri LT. THE EFFECT OF BRAND EQUITY, PRICE, AND LIFESTYLE ON PRODUCT PURCHASE DECISIONS GATSBY POMADE IN CIRCLESMILLENNIAL IN THE CITY OF BANGKINANG. JRMI [Internet]. 31 Januari 2021 [dikutip 31 Januari 2025];3(1):46-55. Tersedia pada: https://jurnal.pascabangkinang.ac.id/index.php/jrmi/article/view/64